Woodfire is a well-known local burger franchise, and we were commissioned to design one of their outlets located in Kluang, Johor. The interior concept embraces an industrial aesthetic, infused with bold touches of the brand’s signature red color. Raw materials such as exposed brick, concrete, and mild steel were carefully selected to enhance the sense of rugged authenticity, while the overall layout and detailing maintain a clean, contemporary look that balances character with comfort.